Instagram and Facebook ads

Meta ads that bring leads, not clicks

We build client acquisition systems for businesses in the UAE, Europe, the US, Asia and Georgia: ads, funnels and analytics. We report on lead quality, not reach.

  • Reply within 10 minutes during business hours
  • No account password needed
  • We work in English and Russian
Weekly reportsample format
Impressions
48,200
Clicks
1,130
Leads
64
Qualified
41
Sales
9
64%of leads qualified
$14per qualified lead
3 hypothesesto test next week
Illustrative numbers. This is what our weekly report looks like, from impressions to sales.

Who we work with

Businesses with a real product and real demand

A good fit if

  • You sell a service or product in any country where Meta ads run
  • Your ads are running, but leads are expensive or low quality
  • You haven't launched ads yet and don't know what budget to start with
  • You want to test demand in a new country or for a new product before investing big
  • You need an ongoing specialist, not a one-time setup

Not a fit if

  • You want followers and likes, not leads
  • You need a "guaranteed 10x in a week"
  • You need social media management or content: we don't do that

How we work

Economics first, ads second

Before launch, we agree on the result that decides whether a test continues or stops.

Diagnostics

We look at your average order value, margin and sales conversion to get your target cost per lead.

Hypotheses

We choose the audiences, offers and creatives worth testing first.

Sprints

We test in weekly cycles and move budget to where the leads are.

Report

Every week we show not clicks, but how many leads were qualified and how many turned into sales.

Ways to work with us

Start with a task or a pilot

One-off task

from $100

  • Account restrictions, rejected ads, payment errors
  • Audit of expensive leads
  • Campaign or pixel setup
  • Pay after the agreed result
Discuss a task
For new clients

30-day pilot

$500 + ad budget

  • Unit economics review and target cost per lead
  • Funnel setup and testing, from ad to lead
  • Launch and 4 weekly sprints
  • Weekly lead quality report
  • At the end: what works and a plan for next month
Start with a pilot

Ad management

from $800 per month

  • After the pilot, once we know what works
  • Scaling and new hypotheses
  • Weekly report and a monthly call
Let's talk

Case studies

Results for our clients

Online school Β· USA

Russian language school for kids

Leads535
Qualified lead$25

Target was up to $30 Β· verified phone numbers Β· budget $10,000

Travel Β· Poland

Small-group tours from $1,300 per person

Revenue$50,000+
ROASΓ—16.6

All winter tours sold out in month one Β· budget $3,000 Β· 3 months

Beauty Β· Dubai

Permanent makeup at a premium salon

Bookings136
RevenueAED 340,000

+39 consultations Β· budget AED 19,342

Reviews

What clients write to us

Real messages, translated from Russian. Names hidden.

Active

Instagram messaging campaign

170conversations started
$0.97per conversation
$165.49spent

Hi! Got it, thanks.
How are the leads and bookings?

Hi! Thank you so much ❀️

πŸ‘ŒπŸ‘ŒπŸ‘Œ

People are booking, all good

Beauty salon
289followers
before
2,895followers
after

Today 5 people booked complex hair coloring with me

🀩

Hair colorist

Hello Elena! You were recommended to me as a strong marketer. Are you open for consultations? I'd like to understand the US and European markets before working on the product.

A. recommended you, she said you're a real pro 🫢

Good afternoon, Kristina. I was told you're a great specialist. Would love to talk.

Clients come by referral

Niches

Where we have the most experience

  • Online schools
  • Experts and consultants
  • E-commerce and product businesses
  • Travel and co-living
  • Real estate
  • Legal and accounting
  • Beauty salons and clinics
  • Cosmetologists

About us

Two partners who run your ads themselves

No account managers in between: you work directly with the people who build your campaigns.

Elena

Elena

Co-founder

  • Economics
  • Tech setup
  • Marketing
Kristina

Kristina

Co-founder

  • Management
  • Marketing
  • Sales

FAQ

Frequently asked questions

Do you guarantee results?

No one can guarantee the number of leads in advance: it depends on the product, price and market. What we do guarantee: before launch we calculate your target cost per lead and agree on the result that decides whether the test continues or stops.

Do you need my account password?

No. Access to your ad account is granted through Meta Business Suite. We never need your password.

What ad budget do I need?

It depends on the niche, country and cost per lead. During diagnostics we calculate a first-test budget that is enough to draw conclusions. The ad budget is paid separately from our fee.

Which countries do you work with?

Any country where Meta ads are available. We have the most experience in the UAE, Europe, the US, Asia and Georgia.

Can you guarantee an account will be unblocked?

No, Meta makes the final decision. We find the cause, fix what is in your control and prepare the appeal to give it the best chance.

Do you make ad creatives?

We prepare ideas, copy and ad layouts. Photo and video production is agreed separately.

Free audit

Send us your task, we'll come back with three insights

We'll look at your ads or situation and tell you what we would check first. During business hours we reply within 10 minutes.

Or email us: hello@strata-ads.com