Instagram and Facebook ads
ads that bring leads, not clicks
We build client acquisition systems for businesses in the UAE, Europe, the US, Asia and Georgia: ads, funnels and analytics. We report on lead quality, not reach.
- Reply within 10 minutes during business hours
- No account password needed
- We work in English and Russian
Who we work with
Businesses with a real product and real demand
A good fit if
- You sell a service or product in any country where Meta ads run
- Your ads are running, but leads are expensive or low quality
- You haven't launched ads yet and don't know what budget to start with
- You want to test demand in a new country or for a new product before investing big
- You need an ongoing specialist, not a one-time setup
Not a fit if
- You want followers and likes, not leads
- You need a "guaranteed 10x in a week"
- You need social media management or content: we don't do that
What clients come with
Tell us the problem, we'll tell you what to do about it
Ad account restricted or ads rejected
We find the cause, fix the settings and prepare the appeal to Meta.
Leads are expensive or off-target
We find where the money leaks: audiences, ads, offer or funnel.
No idea what's working
We set up and test funnels, the pixel and events, and clean up the account and lead tracking.
You want to test a market or product
We check demand in a new country or niche on a small budget, before you invest in a full launch.
You need a consultation before launch
We review the market, competitors and unit economics, and work out the test budget and target cost per lead.
You need to launch ads
We do the math, build hypotheses and launch your first campaigns within 30 days.
How we work
Economics first, ads second
Before launch, we agree on the result that decides whether a test continues or stops.
Diagnostics
We look at your average order value, margin and sales conversion to get your target cost per lead.
Hypotheses
We choose the audiences, offers and creatives worth testing first.
Sprints
We test in weekly cycles and move budget to where the leads are.
Report
Every week we show not clicks, but how many leads were qualified and how many turned into sales.
Ways to work with us
Start with a task or a pilot
One-off task
from $100
- Account restrictions, rejected ads, payment errors
- Audit of expensive leads
- Campaign or pixel setup
- Pay after the agreed result
30-day pilot
$500 + ad budget
- Unit economics review and target cost per lead
- Funnel setup and testing, from ad to lead
- Launch and 4 weekly sprints
- Weekly lead quality report
- At the end: what works and a plan for next month
Ad management
from $800 per month
- After the pilot, once we know what works
- Scaling and new hypotheses
- Weekly report and a monthly call
Case studies
Results for our clients
Small-group tours from $1,300 per person
Permanent makeup at a premium salon
Reviews
What clients write to us
Real messages, translated from Russian. Names hidden.
Active
Instagram messaging campaign
Hi! Got it, thanks.
How are the leads and bookings?
Hi! Thank you so much β€οΈ
πππ
People are booking, all good
Today 5 people booked complex hair coloring with me
π€©
Hello Elena! You were recommended to me as a strong marketer. Are you open for consultations? I'd like to understand the US and European markets before working on the product.
A. recommended you, she said you're a real pro π«Ά
Good afternoon, Kristina. I was told you're a great specialist. Would love to talk.
Niches
Where we have the most experience
- Online schools
- Experts and consultants
- E-commerce and product businesses
- Travel and co-living
- Real estate
- Legal and accounting
- Beauty salons and clinics
- Cosmetologists
About us
Two partners who run your ads themselves
No account managers in between: you work directly with the people who build your campaigns.
Elena
Co-founder
- Economics
- Tech setup
- Marketing
Kristina
Co-founder
- Management
- Marketing
- Sales
FAQ
Frequently asked questions
Do you guarantee results?
No one can guarantee the number of leads in advance: it depends on the product, price and market. What we do guarantee: before launch we calculate your target cost per lead and agree on the result that decides whether the test continues or stops.
Do you need my account password?
No. Access to your ad account is granted through Meta Business Suite. We never need your password.
What ad budget do I need?
It depends on the niche, country and cost per lead. During diagnostics we calculate a first-test budget that is enough to draw conclusions. The ad budget is paid separately from our fee.
Which countries do you work with?
Any country where Meta ads are available. We have the most experience in the UAE, Europe, the US, Asia and Georgia.
Can you guarantee an account will be unblocked?
No, Meta makes the final decision. We find the cause, fix what is in your control and prepare the appeal to give it the best chance.
Do you make ad creatives?
We prepare ideas, copy and ad layouts. Photo and video production is agreed separately.
Free audit
Send us your task, we'll come back with three insights
We'll look at your ads or situation and tell you what we would check first. During business hours we reply within 10 minutes.
Or email us: hello@strata-ads.com